Sydney Sweeney is officially the internet’s new favorite actress, earning high praise and causing a social media firestorm. In particular, she’s generated buzz for her romantic connection to music mogul Scooter Braun and trendsetting presence at major industry shindigs. Since September, speculation has run rampant on what type of role Sweeney would take on with Braun. He is perhaps most famous for orchestrating the disastrous and controversial takeover of Taylor Swift’s song catalog. This new high-profile relationship has created quite the stir during her whirlwind ascendancy through Tinseltown.
The 2025 Vanity Fair Oscar Party was a spectacular point for Sweeney. When she joined Amazon founder Jeff Bezos at that posh gala, it sparked rumors about their relationship. Their appearance together initially raised eyebrows due to their lack of public association. It later emerged that Sweeney’s presence was part of a strategic move tied to her involvement in a forthcoming blockbuster from Amazon MGM Studios.
Beyond her star-studded relationships, Sweeney has invested in some truly original business endeavours. Most recently, she partnered with a men’s personal care brand. Together, they developed a limited edition bar soap that promises to feature “a hint” of her personal bath water. This non-traditional promotion approach has generated a lot of curiosity and backlash, as Sweeney runs the gauntlet of the high-stakes celebrity endorsement game.
The actress has been at the center of her own controversy this week. Critics have run her for everything from an old jeans commercial she appeared in four months ago. Despite the backlash, Sweeney remains unapologetic.
“I did a jean ad,” – Sydney Sweeney
Sweeney’s newfound celebrity, for better or worse, has led to a far-ranging discussion of her artistic output and lifestyle decisions. Conservative commentator Megyn Kelly recently slammed her Oscars’ red-carpet gown, emphasizing the wildly divergent views on Sweeney. The actress has remained a boogeyman on X, inspiring rabid devotion and fury.
“I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.” – Sydney Sweeney
Amid the noise, Sweeney has demonstrated resilience. In the biopic “Christy,” she takes on the real-life story of trailblazing boxer Christy Martin. Most view her turn in this role as a serious power play to cement herself as a top tier, serious actress. Even with the project’s lackluster box office returns, Sweeney told fans during the screening that she was proud of the film.
In an industry where financial success often dictates an actor’s longevity, Sweeney has taken proactive steps to ensure her career flourishes. She acknowledged the challenges facing actors today.
“Why? Because we don’t always just make art for numbers, we make it for impact. And Christy has been the…” – Sydney Sweeney
And her new film, Anyone But You, had a huge opening weekend well above industry projections. A huge factor in its success was her undeniable, electric on-screen chemistry with co-star Glen Powell. The power of the film’s success serves to further solidify her emerging political clout in Tinseltown.
“If I just acted, I wouldn’t be able to afford my life in LA … They don’t pay actors like they used to.” – Sydney Sweeney
Sometimes Sweeney’s journey has been eclipsed by scandal. She received immediate backlash due to her eugenics comments being rightfully interpreted as insensitive and problematic. In response, backlash on social media was a constant feature of her public life. This week included some strong calls for her to confront these charges head-on.
Sweeney is all about moving forward. Her deftness to juggle acting with producing proves her ambition to create her career the way she wants it.
“It’s this weird relationship that people have with me that I have no control or say over.” – Sydney Sweeney
As Sydney Sweeney’s stock continues to climb, she’s likely to keep being such a source of head-scratching entertainment industry awe. Add in her notable relationships with men like Jeff Bezos and Scooter Braun, and her narrative gets a lot more interesting. Her entrepreneurial youths show that her ambition stretches far beyond a movie set.
As Sydney Sweeney continues to rise in prominence, she remains a figure of fascination within the entertainment industry. Her connections with high-profile men like Jeff Bezos and Scooter Braun add layers to her narrative, while her entrepreneurial ventures showcase her ambition beyond acting.