Even as the landscape of entertainment evolves, comedians are recognizing how new dynamics introduced by social media platforms and algorithms are affecting their work. One such comedian, who has gained recognition for his unique perspective, emphasizes two key principles when considering audience engagement: authenticity and commitment to the craft. Even if algorithms can help brands reach more people, he says, algorithms are no substitute for performance and connection. Always the most important things.
The comedian’s thinking here is that no one should feel obligated to him. This sentiment really does show his performing style. He always places the quality of the production and the end user experience first and foremost. For him, each set shows an opportunity to connect. The surest way to build the most profound connections is through an unwavering commitment to your audience’s entertainment and enjoyment.
And he agrees that by focusing on sharpening his craft, it forces him to create richer content for the digital spaces. Rather than worrying about his metrics or his follower level, he spends a day working on his material. These arts-based practices fortify not just his performances, but the genuine interactions with his audience as well. So when comedian Kiran Deol started taking it seriously, she learned that enjoying the art made her funnier. In turn, he creates a deeper, more enriching experience for his listeners.
This standup knows all too well the advantages of social media and how it can enhance a comedian’s profile. They’re equally challenged by the negative repercussions of algorithmic dependency. He emphasizes the benefits of algorithms that can take his work, which is often niche, to a broader audience, especially ones that lead to higher visibility and engagement. He concedes he questions the whimsy of audiences you might access via these various digital channels that can be oh-so-fickle. Success on the internet is short-lived, and almost all of it is accidental. One day, he might get a huge audience, but the next day he could lose all of them to the new hot comedian.
All of this uncertainty aside, his eye is still trained squarely on the live performance. He altruistically prioritizes the show he’s delivering that evening for the larger concert tour. He makes every minute count for the people who made the decision to join us. This kind of commitment fosters an incredibly powerful bond between audience members. Almost always, they walk away feeling bonded, not just to him, but to each other.
For the comedian, ensuring an excellent experience every time is the top priority. He describes this intimacy with the viewer as one of the most dangerous tools at his disposal. By focusing on one objective—providing an incredible experience—he sets the stage for magic, laughter and connection to happen.
In a world increasingly influenced by numbers and digital engagement, he remains unconcerned about how many people watch him online. Rather, it’s the quality of the interactions he’s able to foster at his performances that he finds rewarding. This attitude helps him remain humble and devoted. Not falling for the shiny new objects in social media, he deftly sidesteps the shiny new object distraction of social media metrics.