After all, real estate professionals are adopting artificial intelligence (AI) at a record pace. They use AI-staged photos to make otherwise empty property listings stand out and reel in serious buyers. Katy Borja, director of marketing at Dickson Realty in Reno, Nevada, has some pretty thrilling news. Her firm’s agents are already making use of AI-generated images in their marketing collateral. This creative strategy simplifies the home staging process. It drastically reduces the expenses tied to traditional staging practices.
AI-generated photos are already appearing on postcards, websites, and even listings on the Multiple Listing Service (MLS). As technology is constantly changing, it can be incredibly important and even essential to realtors and home sellers. Now they’re forced to use it to bait retail buyers. Agents have new options to instantly upload real-world room images into AI-fueled virtual staging platforms. This enables them to market homes in a way that digitally superimposes furniture, décor and design upgrades.
The Mechanics of AI Staging
The journey starts when realtors or home sellers would use their own devices to upload images of their homes onto a staging program. The AI further develops these imagery and then the neuro-architectural system automatically adds multiple digital interventions. Based on the platform being utilized, agents can now get several staged choices in hours or even minutes.
Borja states, “AI has really enabled sellers of any price point to leverage staging, whether it’s AI or physical, to really help market their property.” Agents like Krista Watterud at Dickson Realty are using side-by-side comparisons. They show us AI-staged images next to photos showing the current state of homes and rooms. This new transparency provides prospective buyers a much clearer sense of the surprises they might face upon arriving to walk through a property.
The advantages of AI staging are evident. Conventional physical staging is costly too, usually in the hundreds of dollars, but often enough for luxury properties to run into the thousands of dollars. In contrast, AI tools work almost instantaneously. With traditional staging, it can take weeks if not longer to find the right combination of furniture and accents. By comparison, AI provides targeted, faster, and more efficient real-time solution that matches the fast-paced real estate industry.
Changing Perspectives on Staging
Though the advantages of AI-staging are obvious, its effectiveness is a subject of debate between real estate agents. Matthew Ping, principal broker at Porcupine Real Estate in New Hampshire, notes that transparency is the key to this new paradigm. He understands that transparency in communication creates client trust. Retuerto reminds the importance of staging that allows buyers to imagine themselves in a home. It must never be allowed to mask the truth of what is truly out there.
“The key there is transparency and making sure the photos are labeled as AI staging, versus what a house really looks like,” Borja explains. This strategy helps prevent buyers from coming to a showing under the impression that they are seeing one home when they are actually viewing another. Ping adds, “You can say that this might be an AI image, so when we get there, don’t be surprised if you see something different.”
Despite some skepticism about the authenticity of AI-staged images, more than 80% of buyers’ agents believe that staging helps buyers picture properties as their future homes. “That’s where you can bring value to your buyers,” Ping remarks. This shows that even as technology changes the landscape of real estate marketing, the core objective remains the same: helping clients visualize their future homes.
The Future of AI in Real Estate
As technology continues to evolve, the implementation of artificial intelligence in real estate marketing will become more prevalent. Borja notes, “I definitely think it’s an evolution and not a revolution.” She said that real estate agents will gain new tools as AI continues to be integrated into various facets of business. These tools will enable them to double down and magnify their marketing efforts.
AI tools give realtors John Henry-like, kick ass, speed and flexibility. This provides them tremendous advantage in keeping pace—or even getting ahead—in a fast-evolving marketplace. “The advantage of AI is speed, flexibility, and how quickly you can go to market,” Borja adds. This capability allows real estate professionals to adapt quickly to market demands and attract potential buyers effectively.