In today’s dynamic real estate market, agents and sellers are using artificial intelligence (AI) to stage homes like never before. As found in earlier research, this innovative method is rapidly growing in popularity. Dickson Realty in Reno, Nevada, is leading the way by publishing AI-staged photos on marketing materials. Led by director of marketing Katy Borja, this cutting-edge approach is currently in motion. These are things like glamour shots on postcards, flashy websites, and MLS listings specifically designed to wow buyers at their very first digital introduction.
More than 80% of agents representing home buyers informed the National Association of Realtors that staging a home makes it easier for a prospective buyer to imagine the property as their future residence. That makes attention grabbing listing photos even more important. In a market where most homebuyers first discover properties online, the visual presentation is crucial in attracting interest and facilitating sales.
The Efficiency of AI Staging
One of the biggest benefits AI brings to real estate marketing is speed and that’s a big deal. Unlike traditional home staging, which can take weeks or even months to complete. In comparison, AI tools can create high-quality, staged images in seconds. Homeowners and realtors add photos of a room as it appears today to the AI-enhanced virtual staging platform. They offer prompts to indicate what styles they are looking for. Our platform automatically analyzes those images while virtually adding in our digital furniture and décor in a realistic way.
Some AI-powered platforms can produce multiple staged options within just a few hours, while others accomplish the task in seconds. This kind of efficiency is precisely why agents are able to market properties so quickly and effectively.
A big part of the story is the potential for this technology to be transformative, as Katy Borja explains. She stated, “AI has really enabled sellers of any price point to leverage staging, whether it’s AI or physical, to really help market their property.” The ability to present homes in an appealing manner without extensive delays provides a competitive edge in an increasingly fast-paced real estate market.
Cost-Effectiveness Compared to Physical Staging
In addition to improving speed and responsiveness, virtual staging with AI provides much deeper cost savings versus traditional physical staging. While physical staging can cost from hundreds to thousands for luxury homes, AI staging cuts costs exponentially. This aspect makes it more accessible for sellers who might otherwise struggle with the costs associated with presenting their homes attractively.
Matthew Ping, principal broker with Porcupine Real Estate in New Hampshire, emphasizes the idea of value in this aspect. He remarked, “That’s where you can bring value to your buyers.” Agents can better attract prospective buyers with realistic and attractive depictions of homes—virtually staged using AI—without the need to spend massive amounts staging each property.
Even with the benefits, Borja warns of the importance of transparency. “The key there is transparency and making sure the photos are labeled as AI staging, versus what a house really looks like, so that buyers aren’t feeling duped into buying a property that doesn’t look the way that the AI-staged photo says it will,” she explained.
The Future of AI in Real Estate Marketing
As technology continues to evolve, AI’s role in real estate marketing will undoubtedly continue to expand. Borja characterizes this change as “an evolution and not a revolution.” He argues that AI is still figuring out what it means to be part of the industry, but its significance and importance will continue to grow.
In addition to staging images, AI can help streamline homes in many other ways. This technology allows agents to produce social media captions, blogs, email subject lines, and ad copy in seconds. They can do it in a quarter of the time it would normally take. Better unity through this streamlining can result in more unified and effective overall marketing strategies.
Borja noted, “As technology continues to grow and AI becomes more and more integrated into all aspects of business, it’s just going to be another thing that the agents have at their disposal.” This viewpoint illuminates a larger movement towards implementing AI solutions into all aspects of real estate operations.