Her Labubu dolls have taken off as a fashionable must-have in the U.S. From there, they became some of the most coveted items among collectors and turned heads among consumers from all economic strata. Even though they’ve been around for almost two decades, in recent years their popularity has exploded. According to Pop Mart’s head of intellectual property licensing for the Americas, Emily Brough, their sales growth has been “crazy, crazy fast.” As interest only further grows, Labubu dolls have evolved into something even more than toys – they’ve become a real fashion statement.
In case you were wondering, $ POP MART , the parent company behind Labubu, announced record-setting sales increases. From 2023 through 2024, plush toy sales—including Labubu products—experienced an extraordinary increase of more than 1,200%. In 2024, plush toys made up more than a fifth of Pop Mart’s overall revenue. That’s a historic jump from under 4% a year earlier. This trend highlights the increasing popularity of these versatile dolls and their importance in today’s competitive market.
Labubu dolls usually run about $30 though they can vary widely depending on theme and flair. This accessibility is exactly what has made them so appealing. It’s their exclusivity that generates the most fervent interest. Most dolls sell out quickly and become difficult to locate at retail. Labubu searches are poised to break all-time highs in the United States. This quirky increase is a testament to the American public’s growing love for these adorbz creations.
Celebrities have been incredibly supportive in raising Labubu’s profile. And now, Simone Biles and Rihanna are showing off theirs on Instagram. Their posts are winning over fans and inspiring kids across the nation to Get Movin’! This support from influential celebrities has made Labubu dolls into highly sought after fashion accessories, rather than toy playthings.
Labubu dolls are giant consumer hits! Labubu’s impact is far-reaching, and beyond their life-size polymer tactile nature, Labubu costumes have been seen in nightclubs and even at Occupy protests. As Josh Brantley Cole puts it, “It’s an addiction that isn’t bad for you.” His sentiment is emblematic of a larger trend where consumers derive immense pleasure and social experience by collecting and displaying Labubu dolls.
No one can deny that Pop Mart’s financial success in North America has been spectacular. In its latest projection, the company announced a revenue boom of more than 550% from 2023 to 2024. Sales jumped an estimated 900% just in the first quarter of 2025. This extraordinary growth over the same time last year speaks to an extraordinary accomplishment. More specifically, though, Pop Mart is on a tear, with a growing share of its revenue—almost half—projected to come from beyond China’s borders this year. This change represents a huge, unprecedented step for the company’s market strategy.
Labubu dolls are ridiculously adorable, it’s no wonder they’re winning everyone’s hearts left and right. Given our druthers, we’d choose from their great selection of styles, themes, colors and prices. That diversity of takes is what gives collectors and fashion-gurus the opportunity to put their collections together in ways that reflect individual tastes. As Tomi remarked, “Then, you kind of had to get one,” highlighting the pressure and excitement surrounding these trendy collectibles.
That said, fans should continue to be on the lookout when buying Labubu dolls through non-official mediums. Scan QR code and validate serial number to verify authenticity. In addition, check that the doll has nine teeth because these are important signs of a genuine article. This caution stems from the overwhelming demand that has created counterfeit worries across the retail marketplace.
Chris Byrne has observed this growing trend closely, stating, “I’ve been talking about this as the toy fad that wasn’t.” Gonzales appreciates that many would consider this trend over-hyped or even fleeting. Beyond the currency-hedging diversification of the greenhorn, Labubu dolls’ continued popularity reflects a deeper shift in consumer sentiment.
Labubu, once on the fringes of toy culture, has left its original category behind, and is now ruling the day as a fashion icon. Social media platforms, particularly TikTok, are inundated with content showing how users wear, decorate, and unbox their Labubu dolls. This artistic medium fosters the intimate DIY culture surrounding these little cloth companions. It solidifies their position as something far greater than mere collectibles.