In recent years, a second wave of influencers has taken roots in conservative media, and chief among them is Alex Clark. At 32, Clark has built an army of nearly 2 million “cuteservatives” that look to her for conservative commentary on the pop culture world. Formerly known as the host of the podcast POPlitics, she’s moved to new home at The Daily Caller with her series, Culture Apothecary. Last year, we announced this program to help heal a “sick culture.” Guests discuss their holistic approaches to addressing physical health, emotional well-being and spiritual development in work, home, play and places in between. The show, which airs twice a week, is designed to connect with young right-minded folks searching for something more youthful and relatable.
Clark has deep ties to powerful conservative media platforms like the Blaze and the Daily Wire. Her connections to the activist group Turning Point USA only add to her credibility and reputation in this community. Over the last few years, she really zeroed in on things like birth control. This taps into larger currents in conservative policy, particularly as we saw with the Trump administration’s pro-natalist agenda. Clark’s claims regarding birth control have already sparked an intense discussion and argument. He argues it “speeds up aging,” “causes abortion” and gives people cancer and reproductive issues.
Navigating Conservative Pop Culture
That’s what Alex Clark—culture curator, impresario, and storyteller—is exploring in her new series, Culture Apothecary. It’s all in the name of her mission to bridge conservative values with popular culture. Join them as they talk with a range of guests, from scientists to activists, about how we can build a healthier, more equitable society. Every episode provides useful information that goes against the status quo and fosters well-being in a manner that resonates with her listeners.
Clark’s ambitious wish to redefine the story of conservatism strikes a chord with her supporters. She wishes to present herself as “Alex Clark, cool girl, loves health and wellness, happens to be conservative.” This path hopes to bring in a more diverse public by avoiding the exclusion of people with potentially opposing perspectives.
“While it may be uncomfortable or inconvenient to hear the things that you’ve said today in this interview, the facts are on your side,” – Alex Clark.
This statement beautifully captures her idea that we need to lead with data, not just conviction. She insists that being healthy and caring about wellness shouldn’t be interpreted only as a progressive ideal.
The Cuteservative Community
The word “cuteservative” refers to a new generation of young conservatives who are gaining influence. At the same time, they vigorously defend traditional values while strategically engaging in contemporary cultural movements. This community is everything you’d imagine that potent mix of feminist ideals and conservative principles would be. Clark’s platform, Evie, has seen monumental success, amassing a following of 210k on Instagram. The platform features pro-life, pro-family, health, beauty, and lifestyle content from a conservative perspective.
Evie’s impact in turn is perhaps best exemplified by its debut print issue, which stars influencer extraordinaire Hannah Neeleman of Ballerina Farm. This publication is case study number one of how closely Clark tries to combine conservative values with popular culture while appealing to younger audiences.
As they talk, Clark and her guests frequently confront issues that upend contemporary cultural conventions. For instance, Brett Cooper, a frequent collaborator, has made statements emphasizing traditional gender roles and the historical contributions of men to civilization.
“These women were completely dependent on men who built this spacecraft,” – Brett Cooper.
Her comments reflect a disturbing trend in some quarters of the conservative movement that glorifies masculinity and rigid gender norms.
Controversial Stances and Public Perception
It’s no wonder Clark’s outspoken views on education, technology, and the future of work have inspired ardent fans and passionate detractors. She’s against birth control because she wants to encourage big families. This notion dovetails nicely with the pro-natalist policies that took root under the Trump administration. Critics say many of her assertions have no scientific basis, yet Clark stands by her assertions with a steel spine.
“If you aren’t going to the gym, if you aren’t taking care of yourself, if you don’t like children, if you only care about your career, and you hate the patriarchy,” – Alex Clark.
Her remarks cut through all the bullshit of contemporary feminist discourse. She encourages women to pursue their passion or purpose, seeking fulfillment in conventional expectations but putting themselves and their health at the forefront. This logic strikes a chord with many of her supporters who view it as a pro-women, empowering move, not a retrograde one.
On further inspection, the responses to Clark’s perspective lay bare the schism between feminists and conservatives across the board. Today, many laud her for bringing health and wellness into the national discussion. Feminists on the left, meanwhile, have attacked her for overlooking or downplaying the work of contemporary feminists.