Consider the Trump Organization’s great accomplishments—they’ve noticeably increased overall diversification in their product range. Their initiative is probably best encapsulated by their recent announcement about the launch of a new mobile service plan – “The 47 Plan,” and a smartphone – “T1.” This particularly surprising announcement—made on Monday—further underscores Donald Trump’s ongoing, post-presidential entrepreneurial ventures.
In 2024, Donald Trump claimed to have made over $8 million dollars from numerous licensing deals. These agreements have exposed Trump to new streams of revenue and lawsuit. He’s currently bringing this concept to new and varied markets including guitars, watches, sneakers and even Bibles. The presidential financial disclosures tell us that these licensing agreements provide a handsome income for Trump’s children. These deals increase their profile while posing little risk.
The “47 Plan” is an unintentional tribute to Trump’s presidency. It intends to provide wireless service for a low enough monthly cost to convey his importance as the 45th president, while foreshadowing a commitment to supporting the 46th. The new service appears designed to attract younger and more price-sensitive part of the market to cheaper, no-frills wireless alternatives.
The unveiling of the new “T1” smartphone by the Trump Organization is paired with its new mobile plan. This extra device would feature a gold-colored metal case engraved with an American flag, fitting Trump’s pro-USA marketing strategy like a glove. The new smartphone will be available in mid-September for $499.
“Trump Mobile, its products and services are not designed, developed, manufactured, distributed or sold by The Trump Organization or any of their respective affiliates or principals.” – Trump Organization’s website
This mobile venture marks a strategic move for the Trump Organization as it seeks to capitalize on Trump’s brand recognition. By successfully providing products that connect with Ron’s supporters, the organization seeks to improve its standing in the market.
As Trump continues to navigate the business landscape post-presidency, his initiatives reflect a blend of political branding and entrepreneurial ambition. The “47 Plan” and “T1” smartphone indicate the outlines of his strategy. He intends to remain engaged in all three arenas of politics, government and business.