The United Kingdom is grappling with widespread ageist stereotyping and digital exclusion, particularly affecting its older population. Nearly one-in-three individuals aged over 75 lack internet access at home, contributing to a broader issue where one-in-16 adults also remain disconnected. This digital divide underscores a "pervasively ageist culture" in the UK, where stereotypes often depict baby boomers as either frail or luxuriating at the expense of younger generations. Such portrayals fuel divisive societal tensions, prompting calls for the government to take action.
Age discrimination remains a significant concern in the UK, as highlighted by the presence of over 11 million people aged over 65 in England and Wales, including more than half a million over 90. Existing anti-discrimination laws are criticized for their weakness and lack of enforcement, despite clear evidence of the harm caused by ageist attitudes. Advocates are urging the establishment of a commissioner for older people, alongside community champions to implement a national strategy to support this demographic.
Ageist stereotypes permeate UK media, further entrenching harmful narratives. The Advertising Standards Authority and Ofcom are being called upon to address these issues in advertising and media, aiming to reduce the prevalence of negative depictions. This call to action reflects a broader movement against stereotypes that alienate older citizens, emphasizing the societal need for inclusive representation.
Labour MP Sarah Owen voiced concerns about the government's role in digital inclusion, pointing out a significant oversight in strategic planning.
"It is a considerable failure of government that the digital inclusion strategy has not been updated, nor progress tracked, for a decade" – Sarah Owen, Labour MP for Luton North
The lack of an updated digital inclusion strategy further alienates older populations, exacerbating their social isolation and limiting access to essential services. The government's inaction has drawn criticism from various quarters, emphasizing the urgency for comprehensive policy reform.